Whilst caught up in ever-evolving theories on how to shape Web 3.0, change is the only constant. When a few AI assisted copywriters like Jasper started to emerge, I was impressed, and I saw the immediate potential, what I didn't realise is that AI was about to...
Agency Blog
A collection of marketing guides and white papers by Fred Porter
Fred has played a key role in brand marketing and digital transformation for more than two decades.
The Ultimate Free Chat-GPT Marketing Prompt Pack
ChatGPT is easy to use, so if you're not getting the answers you want, it's likely you aren't using the correct prompts or leveraging the power to train ChatGPT on your topic. One misconception is that ChatGPT can access access current news, real-time events, or the...
Pre-Launch Preparation for WordPress: A Comprehensive Guide
Launching a new WordPress website is an exciting endeavour, but it's crucial to ensure that all the elements are in place before unveiling your digital masterpiece to the world. In this comprehensive guide, we will walk you through the key steps of pre-launch...
Masterful Web Design: How To Craft Your Perfect Website
Creating a website is akin to embarking on a thrilling journey, where your digital presence takes shape and comes to life. Over the past decade, we've been immersed in the ever-evolving world of website design. Starting from the nascent stages of WordPress 1.0, we've...
Learn Facebook Ads in 7 Days
Ever wanted to know how to build, launch and measure your own Facebook advertising campaigns? Learn how in my free 7 day course on YouTube. Suitable for beginners to intermediate level marketers. Hello, I'm Fred Porter and I've been running ads on Facebook since they...
Digital Addiction: Are you affected?
I’m always going on about how great technology is and how our lives are being changed for the better. So I wanted to balance out that with an opinion piece (backed by research) which I will start with a simple question: How often do you check your phone in a day? Or...
Facebook Ads get smarter: Embrace change and get more for your money
One of the biggest reasons people struggle with Facebook Ads is that the platform is constantly changing. After building hundreds of campaigns over the past few years, I’ve seen many frequent changes to Facebook Ads Manager, and agree that if you learned the system a...
Get more attention with a winning headline
We’re always going on about the need to create unique and engaging content, for the simple reason that you want to reach more people. You’ve only got moments to catch your potential readers attention, and for that you’re going to need to right headline. Here are 3...
The best host for WordPress
When it comes to WordPress hosting, you really do get what you pay for. I’m often called upon to help when things go wrong, like when the site goes down, becomes unresponsive or slow to load. Sometimes it’s been hacked. The most common I see is SQL injection which...
A beginners guide to Bitcoin and Cryptocurrency
Bitcoin and cryptocurrency have become very familiar terms in the last year but, what do they mean? A cryptocurrency is a digital asset that serves as a medium of financial exchange. It uses cryptography to control the production of extra units and to protect its...
Facebook changes – don’t panic
Last week, Facebook founder Mark Zuckerberg made an announcement that they’re changing the way the feed works and it threw the business world into a spin. Priority in the feed will be given to meaningful social interactions between people, rather than content from...
How to get started with Snapchat
Snapchat is fun. The etherial social media media app has risen from a simple selfie swapping app to a fully fledged social media channel in it’s own right, allowing users to string together still images and 10sec video clips into mini episodes called Stories. Just...
4 steps to writing Ad Copy that cuts through
In our effort to make a sale, it can be easy to over-cook the message when writing copy for online advertisements. Facebook has a number of Ad Formats, each with different options when it comes to how much text you can include. Google just introduced Expanded Text...
Snapchat is booming in the moment
If you thought Snapchat was just a face-swapping selfie-app for kids then think again. This etherial social media App is booming with 1 million new active Australian users in the past 9 months and the largest growing user group are the hip and fashionable 18-35s....
Meta Ads Training & Support
Pre-book your extended 90min Meta Ads Training & Support session with performance marketing expert, Fred Porter. Appointments can be structured and recorded to create your own tailored reference materials. Allow a full first-time session for onboarding.